Business Toolbox

Boost your small business with the information in our Business Toolbox.

Click here for market mapper.  

Find your target market

Use our Market Mapper to:
  • locate your market by age, sex, income, household, or family type
  • zoom in on regions, areas, and suburbs.
Click here for industry profiler.

Compare your business with competitors

Use our Industry Profiler to:
  • get stats on small businesses by industry and region
  • compare numbers of new businesses, worker turnover, survival rates, and average earnings for staff.
 
Youtube icon.

Demo videos on YouTube

Need help using Business Toolbox? Watch our demo videos on the Statistics NZ's YouTube channel:

  1. Business Toolbox: Industry Profiler
  2. Business Toolbox: Market Mapper

Information about data changes for Auckland Council

Changes to Auckland’s local government came into effect on 1 November 2010. For information on how Statistics NZ is managing data affected by the council restructure, please visit www.stats.govt.nz/aucklandcouncil